Mexican travelers are already starting to travel to nearby places where they feel safe. This safety is provided mainly by two factors: authorized health measures and protocols perceived as being offered by well known brands with a good reputation; and the less crowded destinations.
This is generating new opportunities for the travel industry. For smaller destinations and suppliers, the window opens to position themselves in the mind of the ideal traveler through appropriate marketing and communication strategies. For larger, consolidated brands, the opportunity lies in reviving their passion for the personalized service and innovation, as well as searching for greater efficiency through nimble processes and alliances.