Mexican travelers are still not convinced about getting on a plane or staying in a hotel. What they are certain of is wanting to live experiences that intensify their senses and emotions, despite being
blended with necessary and responsible safety measures. Therefore, it is very important to communicate in a clear and emphatic way that our destination or company is attractively safe..
Part of the mistrust comes from the fact that, even if just over half of the most online searched Mexican destinations are talking in their websites and social media about certifications, safe travel stamps and health protocols, there is still a large number of destinations that are not doing it yet. In the same way, few destinations are communicating how travelers’ experience will be like with the new safety measures implemented; websites and social media are portraying the experiences as they were lived before COVID-19.