Almost twelve months after the worst sanitary crisis began in Mexico, bringing with it a devastating impact on the tourism industry, the desire to travel is still there. We are eager to go out, to fly, to change our routine, to
celebrate, to reconnect with our loved ones, to pamper
The great paradox are the red traffic light, the reduced occupancy, the border closures and flight cancellations that we have experienced in recent months because, in the end, we are still in the middle of a pandemic. For our sector, 2021 will still represent a challenge, as the wear and tear are
already evident. However, with the analytical work that characterizes us, we have identified the priorities of both the travelers and the travel industry. By knowing these we will all be able to achieve a better planning and strategic execution for this year.