The ways to travel are stabilizing for 2020, giving rise to the new reality with which we will coexist in the coming months: the trips will be planned and decided with a very small window of time and all the trends that we have portrayed here in the last four editions will be valid. In this context, it is a priority for the destinations and companies of the travel industry to improve their performance by generating the highest number of sales and operating with the lowest possible costs: high-performance tourism actors.
That is, you need to identify the different profiles of your ideal customer and have full knowledge of their needs, desires, criteria and habits to offer them a recalibrated value proposal. This offer must provide the same or more benefits, using the same or less resources; for which it will also be
necessary to make more efficient the processes of decision making, planning and execution.